Crina Prida & Jean-Daniel Beley – Pinup-kothéque
“We live in an era where the sexualized female form is everywhere, from video clips to magazines, to billboards, where it is used to sell an increasing range of consumer goods; pin-up is not always a form of manipulation of women, rather, it can be a source of empowerment.
But, has image become too important in the lives of modern women?
In cyber-age, feminism transcends the visual limit of the past decades, namely of the 50s “pinup”-concept – internet allows a new post-modern interpretation of the straightforward sexist symbol – we are talking about a brand new “e-feminism” – including trans-gender, multifaceted image of modern women– assuming a potentially hidden identity, a dual personality – the sexy image delivered maybe online (avatar) vs. the working girl image – deprived of the e-beautified allure.
We want to illustrate this phenomenon – the dual image of a modern woman, what actually lies behind the appearance; the project will try to incorporate retro-futuristic, pop visuals, fashion, randomness and pseudo-intellectual humor, in a celebration of popular culture and a playful reference to feminism aiming to place it in a space somewhere between art and entertainment.”