Adrian Preda – Fashion Prey

“The fashion industry has a strong impact on the individual’s aspect in relation to society and generates extremely numerous images and icons. By contrast, I connect this phenomenon to the animal kingdom, which is full of prominent visual symbols but the representatives of which are more or less threatened by extinction. The reason why I chose this subject is that many brands choose to use the image of an animal as their logo (LaCoste) and some of them even their names (Puma). A lot of wild animals are killed in a totally cruel manner in order to be used as raw material for clothing. This is an essential point in understanding how humans interacted throughout the ages with the other species and with nature in general. In the beginning, as a new species, humans used to live in a close relationship with animals, that represented their sources of food, clothes, and inspired the earliest manifestation of spirituality – cave paintings.”

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