Can Cola save lives?
ColaLife is a campaign to leverage the distribution muscle of a multi-national corporate institution to save childrenâ€™s lives in developing countries.
It was launched by Simon Berry, who had an idea during a live webchat:
What about Coca Cola using their distribution channels (which are amazing in developing countries) to distribute rehydration salts? Maybe by dedicating one compartment in every 10 crates as “the life saving compartment“
Since floating this idea on his blog, Simon has managed to create a huge community around the campaign, through a Facebook group and appearances on Radio 4â€™s iPM programme. He is now in discussions with Coca-Cola and is looking to engage with an international NGO to move the project forward.