David Welch – Material World
“Turn on the television, flip through a newspaper or magazine, or simply surf the Internet and you will see traces of what Theodore Adorno labeled the ‘Culture Industry’. This industry acts as a delivery mechanism for manufactured identities that are projected through a myriad of mediating images. These designed projections have consumptive intent aimed to resonate with viewers and encourage participation within a larger arena of commodities consumption. Blurring the line between want and need sets the stage for many possibilities and a consumer culture is born.
My work is a response to this contemporary consumer milieu. By treating artifacts of consumer culture as readymades, I create assemblages to form pseudo monuments, or totems, that serve as precarious externalizations of culture as social biography. The totems speak of accumulation and materiality and encourage debate about consumption, media, class, gender and the ways in which we feel compelled to consume.”
The project will be displayed in a solo exhibition at the Oglethorpe Gallery.