JeongMee Yoon – The Pink & Blue Project

“This project began with my daughter. My six-year-old daughter loves pink. She wants to wear only pink clothes and only own pink toys and objects. My daughter is not unusual. Most other little girls in the United States and South Korea love pink clothing, accessories and toys. This phenomenon seems widespread among various ethnic groups of children regardless of their cultural backgrounds. This preference is the result of cultural influences and the power of pervasive commercial advertisements such as those for Barbie and Hello Kitty. Through advertising, customers are directed to buy blue items for boys and pink for girls. Blue has become a symbol of strength and masculinity, while pink symbolizes sweetness and femininity.

To make The Pink and Blue Project series, I visited children’s rooms, where I displayed their possessions in an effort to show the viewer the extent to which children and their parents, knowingly or unknowing, are influenced by advertising and popular culture.”

1SeowooSeowoo and her pink things

2ThomasThomas and his blue things

3DayeunDayeun and her pink things

4KihunKihun and his blue things

5SeohyunSeohyun and her pink things

6JakeJake and his blue things

for an extended Statement about this project and more images with Pink and Blue things, visit the artists’ website;
found on PiePaperMagazine